Beats Music: Daisy Gets A Name, Hiring More Staff
The Jimmy Iovine, Ian Rogers, Trent Reznor run music streaming service codenamed Project Daisy finally has a name: Beat Music The company – a $60 million spin-off of Beats Electornics – also recently launcehd a basic web site and has 13 open jobs posted.
13 job postings by Beats Music for engineers and designers based in San Francisco appear to point to a delayed launch. Co-founder Jimmy Iovine has predicted a summer launch. But that seems unlikely with interviews for key development team members just starting. Facing entrenched competition from Spotify, Deezer and others, Beats may prefer to take their time refining how they will differentiate their own offering prior to launch.
The jobs posts did provide some clues as to what kind of service Beats Music aspires to be:
We are Beats Music, the brainchild of music industry visionaries Jimmy Iovine and Trent Reznor.
We know music – we obsess over it, and devote our lives to it. We understand music is an experience, not a utility. We realize the heart and inspiration it takes to craft music and cherish the connection between the artist and the listener. Musical taste is complex, evolving, and unique. We believe that hearing the right music at the right time enriches your life. It's why we're here: To deliver musical bliss, and move culture.
If you care about these things, you belong with us.
You’re friendly, positive, professional, “real”, and fun to work with!
You’re a creative, outside-the-box thinker with excellent problem-solving and decision-making ability. You’re proactive, self-starting, organized, and willing to take on tasks beyond job scope.
You have excellent communication skills, both written and verbal. You’re self-motivated, energetic, and passionate about music.
You can apply here.