Copy and Waste: Personalizing Artist Outreach for your Business Should Not be Optional!

Super-computer-nerdWe’ve all received emails from people/companies that are blasting out to artists hoping for a reply or from artists trying to get their music played, etc. These generic emails usually get deleted or ignored. On Music Think Tank, Sari Delmar gives an example on the importance of honest personalization specifically in the music industry. What do you think of these emails and the importance of personalization?

“…spend your time sending a smaller amount of personal emails even if it means you can’t hit as many people. You will quickly find that this is a much more lucrative way to invest your time and you will get more responses.” (Read On)

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