Music Business

Fraunhofer’s Steffen Holly On Why Traditional Radio Lost Influence

Steffen-hollyBy Andrew Apanov of Dotted Music and Stand Above The Noise (now seeking patrons at Patreon).

In this Stand Above The Noise episode, Steffen Holly talks about AUPEO! Personal Radio, which is a service similar to Pandora or He explains the difference between an on-demand streaming service (like Spotify) and personal radio, mentions the licensing challenges an online radio service like AUPEO! faces, and expresses his thoughts on why traditional radio has lost its influence in the music scene.

This is the first part of an interview with Steffen Holly, CTO of AUPEO! at the time of the interview in 2012. Part 2 will focus on tips for artists including how to get their music on AUPEO!. Holly currently leads the business unit of Media Management & Delivery at Fraunhofer in Berlin.

Steffen Holly on Why Traditional Radio Lost Influence

00:34 – What is AUPEO!

02:59 – Challenges of running a music streaming service

05:46 – A difference between licenses for a radio and an on-demand music service

07:39 – What's the role of a traditional radio

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  1. first of all, AUPEO is a terrible name. secondly, the studies refute Holly’s self-serving assertion that radio has lost influence. #1 place for music discovery is still traditional radio, and not by a slim margin either. look at spotify’s top 40 and compare it to traditional radio’s top 40 and you’ll see that they’re nearly identical. people can listen to almost anything on spotify, but they don’t. and that’s because people hear new music first on traditional radio during drive time, and then when they reach their destination they do more extended listening online. pandora, spotify, and youtube are terrible for music discovery. but a lot of people are going to those services to listen to music that they recently heard on fm radio.

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