PledgeMusic is launching a new division dedicated to catalog, and hired industry veteran Julian Huntly as its Global Head. Over the last 20 years Huntly has worked at Virgin Records, EMI, MCA and Universal Music where he was International VP of Catalogue Marketing based in London.
PledgeMusic offers an international fan funding and direct-to-fan platform. Successful campaigns include Slash, Bring Me The Horizon, Ginger Wildheart, Ben Folds Five, Killing Joke, Emmy The Great and Rachel Yamagata.
"PledgeMusic is an exciting way for artists and labels to reach out to fans and give them more value for money and new and exclusive products and experiences," syas Huntly. "Box sets, Re-issues, Vinyl. in fact all manner of catalogue releases, are by their very nature fan focused, and PledgeMusic is the perfect way to involve fans in the launch and creation of these releases".