How To Make The Most Of Your Music On Spotify
If your music is on Spotify you can choose to take a passive approach and simply make it available to people who seek it out. But if you want to make the most of being on Spotify, then you'll have to become more actively involved. Hospital Records' Matt Riley recently shared his take on what you can do to build a stronger following on Spotify.
Make The Most Of Your Music On Spotify
"Include Spotify as a destination for your music on all marketing emails and social networks."
Let the people know!
"Create playlists to encourage fans to discover your catalogue."
Playlists are definitely a great way to use Spotify to bring attention to your music. As Riley points out, "you can include music from other labels too, to complement your own."
Chris Robley has a number of creative ways to use Spotify playlists to promote your music.
"Build an app."
Apps are a particularly powerful way to build a presence on Spotify as the recently released Electrospective App demonstrates.
Apps are a worthy marketing expense. Alison Lamb points out that Spotify apps can boost your listens dramatically.
"Don’t hold back."
Riley advocates releasing music on Spotify at the same time it's released for sale pointing to data that shows that the "biggest listenership spikes are right on release."
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Hypebot Senior Contributor Clyde Smith (@fluxresearch/@crowdfundingm) also blogs at Flux Research and Crowdfunding For Musicians. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.