The Cost of Free

6a00e0097e4e68883300e55428a6e18834-800wi-300x229Let's face it, nothing is free anymore. Immersed in a culture where consumer's call the shots, the cost of free is rapidly inflating. Consider the difference in profit from the sale of a single vs. an entire album. The fact that we have the ability to single out desired content leaves artists in a lurch post-production. Have you experienced the whiplash of today's free content industry? We want to know how it's affected you. Liz Lupton brings us Athena Butler's "The Cost of Free" on MusicThinkTank.com

"When it comes to recorded music, today’s consumers enjoy a free ride and seem to have all the answers.  Song sharing is there for the taking and, in any case, the old music sales model is archaic. But if out with the old and in with the new is stylish in music, the same is not true of music recordings."

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  1. Or ironic, depending on how you look at it. Bottom line is music IS like water now: free, everywhere, and much of it non-potable. Berklee will continue to pump out the music school grads.

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