Can’t Buy Me “Likes”
Agree or disagree – if a promoter looks at a Facebook page when considering artists to book for their venues, the artist with thousands of fan likes is probably going to instantly get more consideration than the artist that just broke a hundred. We are all living in a culture that thrives on instant gratification – which is why the artist with thousands of "likes" will likely get the gig purely because its less work to "sell" an up and coming artist.
But what if the musician with thousands of fans really only has a hundred? Jason Macrae discusses the downfall of false social media reach on MusicThinkTank.com
"Can you imagine the kind of local reputation you would have if you booked a gig in a thousand seat house and only your mom shows up?"