Can’t Buy Me “Likes”

Like_us_on_facebook_smallAgree or disagree – if a promoter looks at a Facebook page when considering artists to book for their venues, the artist with thousands of fan likes is probably going to instantly get more consideration than the artist that just broke a hundred. We are all living in a culture that thrives on instant gratification – which is why the artist with thousands of "likes" will likely get the gig purely because its less work to "sell" an up and coming artist.

But what if the musician with thousands of fans really only has a hundred? Jason Macrae discusses the downfall of false social media reach on MusicThinkTank.com

"Can you imagine the kind of local reputation you would have if you booked a gig in a thousand seat house and only your mom shows up?"

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  1. Hey Laura,
    Thanks for the read. I find that talent buyers of smaller venues often look for a certain “profile” of artists they choose to book at their events. I.e. has great promo picks, 10k+ likes on facebook, fits a certain genre/mold.
    However, the good promoters know how to discern between which person has bought their followers, and which person has purchased theirs. It’s definitely something that the industry is catching on to, albeit a bit late.
    What do you think?

  2. great read. and true.
    Im verified on twitter and have less than 10k. I dont follow and follow back. either.
    Sorry for having taste but some of the best wait till it goes up. be organic and dont panic!

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