Marketing Your Music Blog With Just 3 Tools

Clambr-logoClambr's Richard Marriott got "50 Experts" to weigh in on "How to Promote Your Blog with Just 3 Tools." It's a big page that's now at 53 professional web marketers, SEOs and marketing bloggers. But I think their choices of blog marketing tools and their rationales for using them, which also reveals some of their approaches to blog marketing, offer useful insights for musicians, music businesspeople, music writers and music marketers who are creating content, building brands and spreading the word through blogging.

"50 Experts Reveal How to Promote Your Blog with Just 3 Tools" comes at a good time for me as I begin a process of getting organized for the New Year. I'm investigating new and old social media marketing tools for various projects and will be sharing what I learn here at Hypebot in 2014.

The blog marketing post covers a lot of ground but little of it is specific to music marketing. So here are some key tool groups and observations that I think are especially relevant for marketing music-related blogs with some notes about future coverage at Hypebot.

Email Marketing & Newsletters

Email marketing was considered a key approach with AWeber topping the tools list. That makes me want to take a second look cause AWeber seems more generally on the decline compared to MailChimp which came in a distant second to AWeber in this group. MailChimp's free tier gets multiple mentions for those on tight budgets.

I'm getting ready to reinvestiate FeedBlitz for both email and RSS management. RSS tools did not make it on the list which makes sense. RSS feeds are now a basic feature more than a core tool.

I will also be checking out self-hosted WordPress email plugins for email marketing and newsletters though that will likely include plugins for hosted email services like MailChimp or FeedBlitz.

Social Media Networks

Twitter topped the social media network mentions with Facebook lagging behind and Google+ barely appearing. Twitter definitely makes sense, especially for content and blog marketing, given its broad reach and focus on short messages with links that can lead directly back to one's own blog.

Given that social proof is becoming a more important part of SEO, all of these networks are relevant in that realm as well, especially Google+.

We'll continue covering the big players and also following the emerging world of messaging as it grows in importance.

Social Media Management

Tools for managing one's social media presence were cited more than any particular social network, which makes a lot of sense, especially for professionals who are often managing multiple accounts.

HootSuite topped the list of social media management tools and it certainly seems to be a fave among music marketers as well. They've done a good job of keeping up with a wide range of networks as well as offering 3rd party apps with reach beyond Twitter, Facebook and Google+ into music-relevant networks like SoundCloud, YouTube and Instagram.

Buffer came in second.

I'm hoping to take a closer look at tools like HootSuite that integrate various services by either connecting with a lot of sites or by bringing all the features in-house. But, like a handful of the 50 Experts, I've focused more on doing things like tweeting by hand since I don't manage accounts for clients and am exploring low volume approaches.


Understanding what's happening and how your actions are affecting what happens is an important part of blog marketing so it's not surprising that analytics tools made some lists. Google Analytics, which may be downplaying keywords but still offers more a rich suite of tools than a single tool, was the main one discussed.

Topsy for Twitter was mentioned in passing. Of course, many other tools such as HootSuite offer analytics related to one's social media marketing efforts.

I'm looking for other analytics tools for blogs and websites but it's hard to beat what Google offers for free. If you have any suggestions, please do share.

Link Building

Getting people to link to you is an important part of SEO as well as direct traffic. I've always taken the organic "let them link to you because you have great content" approach.

If you're interested in more overt link building as well as building relationships with other bloggers, these pros recommend such tools and networks as BuzzStream, Blog Engage and Triberr.

Miscellaneous Blog Marketing Tools

iTunes received multiple mentions by podcasters.

Wistia was singled out for self-hosted video.

WordPress appears low on the list but both WordPress.org (self-hosted) and related plugins get mentioned repeatedly by many of the respondents. Much of this can be attributed to the flexible nature and generally low cost of self-hosted WordPress. It's also a reminder that blog marketing begins with a great blogging platform.

I'm slowly getting up to speed on WordPress and will be getting more detailed in 2014.

Be sure to let us know if you're finding specific web and mobile tools of use for both blog and music marketing.

Hypebot Senior Contributor Clyde Smith (Twitter/Facebook) is building a writing hub at Flux Research. To suggest topics about music tech, DIY music biz or music marketing for Hypebot, contact: clyde(at)fluxresearch(dot)com.

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  1. You should check out Mad Mimi for email marketing! We were founded by musicians FOR musicians. Our customer base is now more diverse, but we are still a great choice for musicians!

  2. Thanks for the kind words about HootSuite — I’m happy to answer any questions anyone has about using our humble tool to promote your site, blog, or business.
    -Connor from HootSuite

  3. Hey Clyde,
    Great post! I’m a bit curious as to why hypebot doesn’t use Disqus for its comment engine? I’ve been using it on a few other blogs that I visit and it’s pretty useful. Other than that, don’t worry about the trolls, and keep the great posts coming. I’m very glad you guys keep me up to date with everything SFX and the industry is doing.
    -Ali Shakeri

  4. I get that you feel I should have clarified with some additional sentence explaining that 3 tools don’t cut it but it’s a good way to start identifying important tools.
    What fascinates me about your comment is that you’d never see an American social media marketer for a company we cover say something that is so ambiguous yet comes across in a hostile manner.
    Honestly, a “community manager” or social media marketer doing things like that here would get fired.
    Gotta love cultural difference!

  5. Thanks for the positive energy!
    Actually I don’t deal with any of these issues behind the scenes at Hypebot.
    I think we use Typepad comments because they work well enough for our purposes (though they’ve had some problems this year) but I think Disqus is a great product.
    Honestly, some of this stuff I didn’t write about on previous blogs because I was putting it to use and didn’t want my competitors to know what I was doing.
    That’s not so much an issue now so it frees me up quite a bit.

  6. I’ve recenlty started a music blog and was looking for techniques to drive traffic to it! and fortunately I found your post and the tricks that you have mentioned in the post will be helpful i think. I’m gonna try all the tips that you have mentioned. THanks for the post! 🙂

  7. Hey Clyde,
    Great list of tools here! I am actually developing a tool myself for influencer outreach that I think fits nicely in this group. I’d love to have you as a beta tester when it’s ready. Just send me an email.
    Dave at NinjaOutreach

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