Yahoo! Acquires EVNTLIVE Concert Streaming Platform
(UPDATED) Yahoo! has aquired concert streaming platform EVNTLIVE. Founded by former Cisco CTO Judy Estrin, the EVNTLIVE team will now join Yahoo's video team working on Yahoo Music and Yahoo Screen. No details of the deal were announced, but the company had received $2.3 million in fuNding from Vint Cerf, Yogen Dalal, Dave House and others.
After creating a beautiful interface and an impressive launch, EVNTLIVE failed to gain traction. In fact, no has had repeated success in paid concert streaming.
UPDATE: Techcrunch offers some insight as to why Yahoo! bought EVNTLIVE: "The move taps not just into how Yahoo hopes to build up its audience of users who spend more time with Yahoo, but also subsequently tap into premium advertising served alongside it."
The announcement came on via a post on the EVNTLIVE site:
We are thrilled to announce that EVNTLIVE has been acquired by Yahoo!
When we started EVNTLIVE in early 2012, we set out to change the way that fans engage with live music online by creating an interactive, virtual venue. Since launching our beta service in April 2013, we have live streamed hundreds of performances from amazing artists and festivals to fans all over the world.
Thank you to our investors, fans, and the artists who helped bring our dream to life.
– The EVNTLIVE Team