(UPDATED) Music and event merchandise sales an management platform atVenu has raised $1.1 million in a seed funding round led by Montreal based Real Ventures and included private investors from the US and Canada. The San Francisco based startup is also opening it's web and mobile app to all artists.
atVenu was co-founded by merch rep, label owner, and artist manager Ben Brannen, serial tech entrepreneur Derek Ball, and veteran startup CTO James Seigel.
Launched in January 2013, the global platform is utilized by 500+ touring artists including Luke Bryan, Kid Rock, John Mayer and Train. atVenu facilitates artist merchandise sales at live events, automates venue splits, forecasts product needs, and provides real time inventory analytics. Over $52 million in merchandise sold at 12,000 shows was tracked with the atVenu platform last year.