Music Business

Neil Young’s Pono Raises $2.4 Million In 48 Hours On Kickstarter

PonoNeil Young's campaign to fund Pono, a higher quality music player and download store, went live on Kickstarter on Tuesday. 48 hours later, Young had raised $2.4 million. Pono will play FLAC or ultra-high resolution recordings (192kHz/24 bit). "The difference between a PonoMusic digital file and an mp3 is about 30 times more data from which your player reconstructs the song," according to Young. Watch the intro video featuring an all star cast of musicians extolling the virtues on Pono.

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2 Comments

  1. Nice quick write-up, devoid of BS and fake science like much discussion about audio/music online.
    This is iPod 2, with pro audio specs, made for people sick of mp3’s but still want to be portable. I already bought mine.
    It’s also made for everyone that believes (as I do) that the original 16/44 digital standard from the late 1970’s was a huge compromise and we have been deprived of the full music experience for over 2 decades now.
    Music makes you “feel” more than visual, smell or other senses. Yet these people believe it’s ok to continually strip data from music, as long it stays familiar to the listener. Familiarity is not actually hearing and feeling, it’s like the 1st step.
    There is all kinds of pseudo-science out there using terms like “Nyquist rate” and “double-blind” – but anyone going down this line of thought is missing the point. We hear with more than our ears. We hear with our entire body, especially when not using headphones. Our skin, our hairs, our chest cavity all sense sound.
    Music at a higher resolution makes you feel more. It’s that simple. There is no scientific measurement for that. Take your test-tone, headphone-based science and shove-it.
    Also don’t fall for the people saying this wont matter unless you have expensive gear. Garbage in = garbage out, folks, so expensive systems with bad source still sound bad. But improved source will improve everyone’s system immediately.

  2. Nice quick write-up, devoid of BS and fake science like much discussion about audio/music online.
    This is iPod 2, with pro audio specs, made for people sick of mp3’s but still want to be portable. I already bought mine.
    It’s also made for everyone that believes (as I do) that the original 16/44 digital standard from the late 1970’s was a huge compromise and we have been deprived of the full music experience for over 2 decades now.
    Music makes you “feel” more than visual, smell or other senses. Yet these people believe it’s ok to continually strip data from music, as long it stays familiar to the listener. Familiarity is not actually hearing and feeling, it’s like the 1st step.
    There is all kinds of pseudo-science out there using terms like “Nyquist rate” and “double-blind” – but anyone going down this line of thought is missing the point. We hear with more than our ears. We hear with our entire body, especially when not using headphones. Our skin, our hairs, our chest cavity all sense sound.
    Music at a higher resolution makes you feel more. It’s that simple. There is no scientific measurement for that. Take your test-tone, headphone-based science and shove-it.
    Also don’t fall for the people saying this wont matter unless you have expensive gear. Garbage in = garbage out, folks, so expensive systems with bad source still sound bad. But improved source will improve everyone’s system immediately.

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