D.I.Y.

Apple TV Spot Shows iPhone’s Musical Chops Using Pixie’s “Gigantic” [VIDEO]

iPhone 5sOver the years Apple has done a superior job compared to most major companies of using alternative music to connect it's products to hipper and wish-they-were hipper consumers. A new artfully shot television spot does it again, using the Pixie's "Gigantic" as the background to a look at the musical capabilities of the iPhone 5S. WATCH:

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