Tech Forward Music Videos from Cut Copy, Kodaline, Rob Cantor, Tropkillaz
I've been posting about creative music videos for the last couple of years at Hypebot. Generally I feature videos using new tech, particularly consumer web apps, to create music videos. Today's batch features a Cut Copy video that utilized 3D printing, a fanshot video by Kodaline using FanFootage and two music videos that use edited GIFs, one from Rob Cantor and one from Ilan Benjamin who created an unofficial video for Tropkillaz.
3D Printing a Music Video?
Cut Copy – We Are Explorers
Cut Copy released a BitTorrent Bundle featuring the above music video for "We Are Explorers" from Free Your Mind." The bundle includes still frames and downloaders are encouraged to create new videos.
It's being described as a 3D printed music video but of course it's not. The story is interesting but basically what they did was 3D print figures that are animated in a real setting.
Still it's nice to see paper mache alive in another form. And it should be interesting to see what people do with the still frames they download.
Let The Fans Shoot The Video!
Kodaline – All I Want
Back in 2011 I wrote about 45Sound which was an early entrant among startups trying to turn fan footage into edited shows. They've since rebranded as FanFootage and have now outlasted some contenders though others seem to be stepping up.
Kodaline asked their fans to video the last song in their hometown Dublin show and upload them to FanFootage. The above video is the final result.
2 Contrasting Music Videos Using GIFs
Rob Cantor – All I Need Is You
By contrast, Ilan Benjamin's unofficial video for "Morena" by Tropkillza is even more abstract and may or may not be related to any lyrics in the song. But it fits really well.
Benjamin used gifs from Reddit and turned "166 trippy GIFs into one trippy song." It came out late last year but the Cantor video inspired me to see what else was out there.
- Fan Videos Make Labels More Money Than Official Music Videos, Says Universal Exec
- Music Marketing Success With Videos: Garcia Goodbye, SoundTube, Vine Madness
- Can Short Video Apps Like Strum, Viddy, VJAM, Snapchat & Vine Be Used For Music Marketing?
Hypebot Senior Contributor Clyde Smith (@fluxresearch) posts music crowdfunding news @CrowdfundingM. To suggest topics about music tech, DIY music biz or music marketing for Hypebot, contact: clyde(at)fluxresearch(dot)com.