Music Tech

Drone-Shot Music Videos Attracting Attention and Driving Chart Positions

Phantom-2-droneDrones are being adopted in all sorts of areas to sometimes literally give a new look at things. Which means they eventually will show up in music videos. One video using a GoPro/drone combo used Sarah Brightman and Andrea Bocelli’s "Time To Say Goodbye" as background music and drove it up the charts. Another takes a fairly simple concept and capitalizes on the odd movement qualities of drones.

In another tale of the charts likely to infuriate Om Malik, multiple songs are making the Billboard Streaming Songs chart due to their use as background music in YouTube videos.

Fireworks filmed with a drone

As noted on YouTube the above video used a DJI Phantom 2 drone (shown above) with a GoPro Hero3+ Silver Edition camera.

Jos Stiglingh posted the video on his YouTube channel where it's gotten over 9.2 million views. GoPro also posted it with over 600,000 views.

As reported by Billboard, Sarah Brightman and Andrea Bocelli’s "Time To Say Goodbye" initially served as background music to the fireworks display. Before the song was removed for "copyright reasons" the videos helped push it to over 4.1 million U.S. plays in the first week recorded.

Rammstein's “Feuer Frei” comes in at no. 29 on the Streaming Songs chart for an appearance in a dramatic altercation/wedding proposal video. By being first on the video it got the streaming credit on YouTube kicking Robbie Williams to the curb.

DJ Dodger Stadium – Love Songs

Using a drone to shoot a video that capitalizes on their odd movement quality, DJ Doger Stadium reminds us that being early to use a new technology in a music video is a smart marketing move.

Bonus Drone/GoPro News:


Hypebot Senior Contributor Clyde Smith (@fluxresearch) also blogs at DanceLand. Send news about music tech startups and services, DIY music biz and music marketing to: clyde(at)fluxresearch(dot)com.

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