From Our What-Were-You-Thinking? Dept: Clear Channel Rebrands As iHeartMedia
Am I the only one who has always thought that the name iHeartRadio sounds dated and… well, just silly? The folks at broadcast behemoth Clear Channel apparently loved the name so much that, in an attempt to put their digital media front and center, they've just rebranded the whole company as iHeartMedia. From a revenue standpoint, its the slowly growing digital tail wagging the aging radio dog. But hey, why not?
The corporate name of the publicly-traded company will still be Clear Channel Holdings.
“iHeartMedia reflects our commitment to being the media company that provides the most entertainment to the most engaged audiences wherever they go, with more content and more events in more places on more devices,” Chairman-CEO Bob Pittman said in a statement announcing the branding.