Marketing

Soundrop CEO Jørn Haanæs On New Music Marketing Platform Show.co

ShowcoBy Andrew Apanov of Dotted Music and We Spin, a marketing education platform for musicians. For a Hypebot readers discount on We Spin's program, please see the end of the post.

Andrew Apanov interviews Jørn Haanæs, CEO of Soundrop and co-founder of Show.co, a music marketing platform.

Jørn Haanæs is the CEO of Soundrop, a company that builds marketing tools for the music industry. The most recent product of Soundrop is Show.co – a platform that helps artists and labels build beautiful landing pages and widgets that showcase content without friction, collect important data and monetize listeners and fans.

Jørn spent 6 years at Warner Music Norway, most recently serving as Marketing Director, until he joined Soundrop in 2013.

In this interview, Jørn explains what Show.co does, how it compares to competitors, and how music is discovered and consumed these days.

Show.co, A Platform For Your Music Marketing Campaigns – Jørn Haanæs

00:23 – Jørn Haanæs & Soundrop introduction

01:33 – The story of the recently launched Show.co

01:53 – Reasons behind entering the already competitive market

02:53 – What exact features Show.co provides

03:59 – Explanation of the pricing model

05:01 – Target audience of the product

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