5 Questions to Ask Before Hiring a Music Publicist
Hiring a publicist can be a daunting task – especially in the music business. There are infinite agencies and independent professionals who will quickly over promise and under deliver simply because they're unfamiliar with the industry. Knowing what to look out for and what questions to ask could make all the difference in the quest to get coverage. Do you know what artist to publicist ratio to seek when making agency inquires? Or what information to seek up front before making a commitment? Let us help clear things up.
Don't be afraid to ask for examples. You deserve to know what kind of knowledge your publicist has pertaining to relevant media outlets, comparable band's promotional campaigns, where they themselves have received coverage, and how often they send out pitches and whether or not you'll have access to those reports. Having a publicist that understands your vision and is invested in your future is imperative to your success. Learn more about how to secure the best publicist for your band on MusicThinkTank.com
"Make sure the publicist has actually received coverage in those outlets or you may be better served finding someone who has a solid relationship with the places where you want to see coverage. No publicist can guarantee coverage no matter how great the relationship, but the best way to increase the chances they can is by demonstrating they’ve done it before."