In parts one and two of The Cyber PR Guide to Creating an Effective Music Marketing Plan, Ariel Hyatt highlighted the importance of having a sound online presence and went on to give us the best practices for a new release launch. Today, she shares what to do in the time between albums to keep the connections you've made while continuing to grow your fan base.
We live in a society of instant gratification. As much as we may wish that we could reverse that, there's really no turning back, so... you've got to give the people what they want. Often times that comes in the form of dropping a single, releasing a remix, creating a B roll video from your last tour for your fans to relive their experiences - pick a thing. The point is, you've got to find a way to stay connected and to stay relevant. Learn more about how to complete your effective music marketing plan on MusicThinkTank.com
"Music fans love covers. Recording cover songs is a great strategy for gaining awareness for new artists and providing fun content to share with your fans. Cover artists that inspire the music that you make and bigger name similar sounding artists to further entrench yourself within your genre. But also look outside of your genre as you never know, might end up tapping in to a whole new fanbase."