PledgeMusic Welcomes Industry Veteran Dan Gosh-Roy as Head of Marketing & Digital Strategy
Earlier this week, PledgeMusic announced their appointment of Dan Gosh-Roy as Head of Marketing and Digital Strategy. The newly created position is based in New York City, reporting to CEO Dave Hackett and will be geared towards sharing the PledgeMusic mission and message with with artists and fans based all around the world.
Ghosh-Roy brings a host of industry connections and an impressive track record to the table. PledgeMusic is looking to "further leverage their unique marketplace to cultivate more opportunities and value for artists, labels, and brands in music." Gosh-Roy will see to it that that growth takes place in his new roles overseeing all global marketing initiatives at PledgeMusic. On the artist side of Pledge Music, Ghosh-Roy will spearhead the company's artist roundtable program. He'll meet with PledgeMusic Artist community members and will help them create appropriate, efficient, and executable campaigns both on and off PledgeMusic's platform. He'll also be charged with growing the PledgeMusic Fan Community and will do so through the use of multi-platform campaigns.
Ghosh-Roy, most recently Senior Vice President of Digital Strategy, Development & Operations at Ultra Music, has dedicated 15 consecutive years to the industry. Prior to being at Ultra, he executed some of the most notable global campaigns in music for artists such as Coldplay, David Guetta, Katy Perry, and several others with the North American Digital Operations team at EMI Music.
President and Founder of PledgeMusic welcomed Gosh-Roy to the team: "We are lucky to have Dan join our dedicated team as he brings an unparalleled expertise and real passion for furthering the brand. His commitment to PledgeMusic will elevate our future artist campaigns to the next level, making an even more dynamic experience for our community of users."
Gosh-Roy said, "I am thrilled to be joining the PledgeMusic team. The artist and fan community that has evolved on the platform over the past 5 years presents a unique opportunity for artists to create personalized and fan focused experiences that have never been available before. I know that this generation of creatives will be offering products we couldn't have fathomed even a year ago. Whether it's VIP access to the making of and first listen of an album, sitting in the booth with your favorite DJ as they play your personally curated set, or your favorite YouTube star having you as a guest in their video, the sky is the limit on PledgeMusic and I can't wait for the next great campaign."