Big Machine CEO Says He Pulled Taylor Swift Off Spotify So He Didn’t “Embarrass Her Fans”
[UPDATE 2] Speaking for the first time since the controversy began, Scott Borchetta, the CEO of Taylor Swift's record label Big Machine says that her music was pulled from Spotify because the streamer refused to restrict her new release to its premium paid service. "We never wanted to embarrass a fan,” Borchetta told Nikki Sixx during his Sixx Sense syndicated radio show Friday. “If this fan purchased the record, CD, iTunes, wherever, and then their friends go, 'Why did you pay for it? It's free on Spotify.' we're being completely disrespectful to that superfan who wants to invest.”
More & Listen To The Full Interview
"We always kept her new music off streaming services for 90 to 120 days." As for her catalog, the label boss said Swift's music will only be available on paid-only streaming services like Rhapsody and Beats or those like Rdio who will restrict Taylor's music to its paid or radio-like offerings.
“We determined that her fan base is so in on her, let's pull everything off of Spotify, and any other service that doesn't offer a premium service,” said Borchetta. “Now if you are a premium subscriber to Beats or Rdio or any of the other services that don't offer just a free-only, then you will find her catalogue.”
As for Spotify, the CEO said: "They've got a great player… They're a great service, but they need to be a better partner…"
Borchetta did not adress why Swift's music and videos could still be found for free on YouTube.
Will other artists follow Taylor's lead?
"It’s already happening. I've had calls from so many other managers and artists,” he said. “There's a big fist in the air about this…there is a lot of support…. One size fits all, and that's the problem."
Listen to the full interview: