3 Tips to Better Manage a Subscription-Based Music Business
Subscription-Based business have met the demands of binge media consumers by making a vast amount of movies and music for a nominal fee. As much as services like Spotify and Netflix have curbed the appetite of piracy, subscription-based companies are still in their infancy and still have a lot of unknown territiory to discover. Cherie Nelson has had her finger on the pulse of the subscription-based business world and gives her take on how businesses can better their services.
There are some things that subscription companies are doing well. One of their biggest successes is that most companies have found their proverbial "sweet spot" in how much they can charge people without seeming as though they are overcharging. However, there are still some unanswered questions. How many subscription options are too much (Yes, Netflix)? Is it better to charge monthly, anually or both? How do you manage comments from subscribers? Cherie Nelson answers these questions and gives other tips on MusicThinkTank.com
"The most successful subscription-based businesses today are utilizing all the latest technology and tools, while still providing good old-fashioned customer service. There are no hard-and-fast rules to ensure a profitable enterprise, but these guidelines can help steer you in the right direction."