Live Nation To Shut Down Boomrat Electronic Music Discovery Site
Live Nation is shutting down its Boomrat electronic dance music discovery site on January 15th. Live Nation had acquired and launched Boomrat in July of last year. The Boomrat team and much of the services content and technology will be merged into Live Nation owned EDM hub Insomniac.
Boomrat curated EDM related content from blogs and streaming sites including SoundCloud. The announcement was made via a banner on Boomrat.com.
Earlier today we reported that Live Nation was also shuttering its Live Nation Labs innovation division and spreading its staff across existing digital teams within the company.