Why You Should Give A Shit About SEO

UrlSearch Engine Optimization (SEO) is more than just an ignored acronym – it is what makes or breaks you on the internet, and in case you have a giant case of the Mondays and missed the memo, the internet makes or breaks your career nowadays. If you haven't "Googled" yourself and/or your band by now 1) don't admit it 2) do so immediately. If you're not appearing at the top of the search list, odds are, you've got some work to do in the SEO department. Now would be a good time to take the life line Digital Third Coast has so graciously provided in the form of the infographic below.

Kristen Geil of Digital Third Coast writes "Making sure you have a musical presence on the Web is a little more involved than posting a link to your YouTube channel on Facebook– you need a website, title tags and a meta description, relationships with influential bloggers, and more. Here’s your guide to SEO for musicians so that you can go from garage band to viral sensation."

SEO is what gets you traction on the internet, and getting traction on the internet is what gets your music noticed. Happy learning, happy strategizing, and happy building your carreer!


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  1. Perhaps the article was interesting, but I didn’t read it because of the unnecessarily offensive and crude title. If you have no respect for your readers, then I have no respect for your writing.
    Are you still in elementary school, and decided cursing might make the cool kids like you?

  2. Last April Altavoz had a team of MBA candidates from the University of Maryland Smith B School come in to do a study on our business specifically with regards to Adwords and analytics as we have already been instruting our partners in how to setup Google Analytics Dashboard.
    What the study found from and, our own internal work, was having Structured Data or Micodata on your site (which is something that MusicBiz.org’s Bill Wilson started pushing about two years ago and we finally got around to doing) will improve your display rank and display.
    Yes, SEO is important the analytics which is accessed via BOTs, automated search spiders used by Amazon, Bing, Google Yahoo etc, are the ones really retrieving the data and without micodata most of what appears on a website is not read by them as they are looking for pinpoints and often creatives are speaking in code or slang, which is fine as long as you use the micodata that says this is just that….
    The downside with our own use of this on Altavoz.com is that it takes another 25 minutes /page extra to add it and it’s very hard to do since Schema.org is very presise. This is not making a Twitter Card that is a walk in the park compared to breaking down how an artists referes to their project via structured data. However, search results are pretty impressive; So much, that our blurb about a release often shows higher than a whole website about it. And, it’s because of the structured data under the words on the page being read by the BOTS.
    While not as solution an important step is to getting a Google + profile and linking it to Google Webmaster and your website will get you better results in the google universe. Oh yea put your address on it to because new phases of search reward local to searcher info higher than some bidders on a keyword based upon proximity.
    BTW last part is double edge sword for those that are seeking to market US or World wide since the engine companies are trying to make it hyperlocal.

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