Rhapsody, Napster Pass 2.5 Million Paying Subscribers – 60% Growth
Rhapsody and its Napster brand now have more than 2.5 million paid subscribers globally. That's up from 2 million in July, and paces annual subscriber growth a 60%. The increase was driven primarily by new global partnerships with automakers and wireless providers including T-Mobile and Telefonica.
New Listening Patterns
The majority of Rhapsody's global customer base is using a mobile app to listen to music, with 88% listening to some music on their phone. More than 70% of Rhapsody and Napster members are exclusively listening on their mobile device, up 19% from a year ago.
“Last year was a breakthrough year and it’s clear that streaming is here to stay. 2015 will be about showing the influence that streaming has in this new music industry, now that the average music lover understands what it means to have unlimited on-demand music in their pocket,” said Ethan Rudin, chief financial officer of Rhapsody International.
Rhapsody and Napster are available in 30 countries across the U.S., Europe and Latin America. Unlike its competitors, the company offers no free tier after a short trial period. Spotify has 15 million paid subscribers plus 45 million free users worldwide.