What’s Ahead For The GRAMMYs Creator Alliance
Neil Portnow, Jennifer Hudson, and Ryan Tedder joined forces on the GRAMMY stage last Sunday announcing the launch of the GRAMMY Creators Alliance. The Recording Academy established the alliance with the goal of giving singers, songwriters, and other industry professionals a place where their voice can be amplified and effectively heard. With Congress discussing taking action on issues directly tied to the music industry, an alliance among industry creators is more important than ever.
Portnow, Recording Academy Pres./CEO, posed this question on the Feb. 8 Grammy Awards telecast:
“What if we’re all watching the Grammys a few years from now, and there’s no Best New Artist award because there aren’t enough talented artists or songwriters who are actually able to make a living from their craft? Could that really happen? Or more importantly, could any of us ever let that happen? As great artists remind us this evening, music matters. Music has tremendous value in our lives. So while new ways of listening to music evolve, one thing should never change: For the artists, songwriters and producers, we must promise them that new technology and distribution will pay them fairly.”
Goals of the Grammy Creators Alliance include:
• To advise Congressional leaders as they develop legislation that will ensure fair pay for all creators on all platforms.
• To work within the industry to ensure fair royalty rates to creators on all platforms.
• To engage the creator community and empower them to advocate for their rights.
Founding members of the GRAMMY Creators Alliance include:
- Adam Levine
- Alicia Keys
- Dr. Luke
- Jennifer Hudson
- Jimmy Jam
- Kenny "Babyface" Edmonds
- Lady Antebellum
- Ryan Tedder
- Steven Tyler