Music Business

Jay Z’s TIDAL Nabs Taylor Swift Streaming

image from www.billboard.comJay Z's recently purchased TIDAL appears to be positioning itself to be a real streaming music contender. Unlike Spotify, TIDAL is streaming Taylor Swift. Is this the first of TIDAL's rumored roster of exclusives?

                                                                                

Taylor Swift dealt a blow to Spotify last November after she pulled all of her music off the streaming service, now she's hitting them a second time after announcing her music will be available on Jay Z's new Tidal streaming service.

Acquired as a part of Jay Z's $56 million deal for its Swedish parent company Aspiro, the pay-for-play Tidal service offers unlimited streamed music for $19.95 a month. The service purports to offer 'high fidelity' or lossless audio, high definition music videos and curated content such as playlists.

Swift's move to list her music on Tidal follows her previous decision to keep her music on the Rhapsody Music Service and Beats, both of which charge a fee for use.

"It's my opinion that music should not be free, and my prediction is that individual artists and their labels will someday decide what an album's price point is," Swift wrote in an Op-Ed in the Wall Street Journal last year.  - via CelebrityAccess

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