Using Spotify Playlists To Boost Your Fan Base
One thing that artists can do to increase fan engagement and even their fan base is to create and share Spotify playlists.This has been shown to gain a lot of attention with both fans and non-fans alike. It's also something that big brands do all the time.
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One example is Red Bull, who sponsor a discovery playlist, and another is Coca-Cola, who create branded playlists built around a "happiness" theme.
One of the reasons this works is because Spotify patrons don't like ads, but they do like brands, and the playlists help them identify with it. Of course the caveat is that you have to treat the creation of the playlist with some thought and an interesting approach to be taken seriously.
Using Spotify playlists is just another way to increase audience engagement and increase your fan base. If you listen to Spotify a lot, put your listening to good use and create and share a playlist.