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Spotify vs. Tidal: Who Is Winning The User Experience War?

Tidal-share.e86656feIf you pay even a sliver of attention to the entertainment world, you’ve probably heard of Tidal by now. Jay-Z and his famous co-owners (Beyonce, Kanye West, Rihanna, Usher, and more) have gone all-out promoting their new music streaming service, with TV ads, an over-the-top press conference, and a social media frenzy that has turned many celebrity accounts a bright turquoise.

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What Most Musicians Don't Understand About Selling Music

SellingmusicWhy did you become a musician? I bet "because I love promoting and driving sales" wasn't on your list of reasons. But these days, musicians have to take on the responsibilities of promoting, distributing, and selling themselves, especially during the early stages of their careers. It may not be the reason you set out on your musical journey, but without it, you wouldn't be able to do what you love as a living.

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Why You Must Treat Music Like A Business

Money_bagsIt’s the least sexy part of being an indie musician: making money. Mostly because when you’re still in the early stages as an artist, you’d much rather talk about the thousands of listens you’re getting on SoundCloud than the few hundred dollars hitting your bank account every so often.

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Music Discovery On Vine: A Blessing Or A Curse?

Vine-op-ed-new-demo-tape-bb42-2014-yir-billboard-650Who says you need fifteen minutes of fame? Apparently it only takes six seconds to become the next superstar. Social Media has sparked the careers of many of today's top artists, but has our attention span gotten so short that we can find our next superstar through Vine?

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6 Critical Website Tips for Freelance Musicians

Website-tipsIt's a web-based world, and if you're running a business, it's almost career suicide to not have a great website. As musicians, it's important to remember that we're essentially running a small business for our skills and talents. A well-developed website is an extremely powerful tool for the freelance musician.

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New On Hypebot's Music Industry Jobs Board: Management Assistant At Middle West

image from www.google.comNew on our Jobs Board is a day-to-day assistant at music management firm Middle West (Bon Iver, S Carey, Aero Flynn). Find out more on Hypebot's Music Industry Jobs Board.  ARE YOU HIRING? Here's how to post your job:

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Tim McGraw Draws Fire From Gun Rights Groups Over Sandy Hook Benefit Concert

image from www.celebrityaccess.comMy respect for musicians and other celebrities often rises and falls with how they use their fame and fortune. Do they push creative boundaries? Do they support worthy causes?  Do they take risks? I'm not a huge country fan, but my respect for Tim McGraw grew exponentially this week.

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Your Live Show: The Pinnacle Of Marketing

Reaching-larger-audienceMusicians, let’s come clean about something: When most musicians think about marketing, the first things that usually come to mind are Facebook, Twitter, other social media accounts, your cool new website that just launched, and maybe, just MAYBE, a flyer designed for your next gig. Without a doubt, these are important aspects for marketing your music, but they aren't the only pieces of the puzzle.

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UPDATE: TIDAL Monthly Fees 30% Higher Via iTunes

tidal logoUPDATE 2: TIDAL's star studded launch was followed by a storm of criticism.  Most of the chatter, rightly or wrongly, centered around music's richest 1% enriching themselves further; and the wisdom of launching any music service with $19.99 premium pricing and no free tier. And if you purchase TIDAL via iTunes it;s 30% higher.

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Pandora, Spotify Dominate As Online Listening Grows 41% [Top 20 Station Charts]

HeadphoneOnline listening in March continued to grow, with Average Active Sessions (AAS) up by more than 41% compared to March 2014.  Mobile listening also rose, representing 73.7% of all audio streaming, according to the latest Webcast Metrics.

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4 Music Promotion Hacks The Lazy (Or Insanely Busy) Musician

BusyNot many have the luxury of being full-time musicians with no other commitments. Typically, musicians juggle a career, school, day job, family, or a combination of the four. Unfortunately, they're often a bit too busy to put the hours that they want into music. Or, on the flipside, music is just a fun hobby or, hey, maybe they're just lazy.

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When Do We Stop Keeping Up With Popular Music?

Internet_radioAfter sixty years of research, it’s conventional wisdom: as people get older, they stop keeping up with popular music. Whether the demands of parenthood and careers mean devoting less time to pop culture, or just because they’ve succumbed to good old-fashioned taste freezemusic fans beyond a certain age seem to reach a point where their tastes have “matured”.

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Jukely Adds $8 Million In Funding To Expand $25/Mo. Concert Subscription Service

image from media.marketwire.comJukely promised tickets to unlimited concerts for just $25 a month; and they appear to be delivering in way that's exciting live concert fans and encouraging discovery. To fuel expansion, investors have just added $8 million in funding

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PledgeMusic Partners With Swatch To Present Emerging Artists Series

Tab_width-1In their first high dive into the US Music Industry, Swatch is partnering with PledgeMusic to present the Emerging Artist Series. Launching with hit Danish artist Oh Land, fans will follow the artist's social media campaign to unlock exclusive content as an alternative to pledging money. 

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