Facebook is really pushing video these days, wanting it to be a major part of the platform and maybe even compete with YouTube before too long. Now is the time to be sure you're making the most of your "likes".
Guest Post by Bobby Owsinski on Music 3.0
Here are 7 quick tips from Jackie Cohen at AllFacebook on how to optimize your videos just for Facebook. I've adapted them a bit more for artists and bands.
1. Limit the video footage to 5 minutes or less (way less). The shorter the video, the more plays you'll get. A long video can scare off people who might ordinarily check it out.
2. Create a good thumbnail image for your video. A good thumbnail is like a good cover of a book. It helps get an impulse "buy."
3. Create a catchy or unique title. Just like with a book or magazine article, the title can sell the product. Of course, this is just the same on YouTube.
4. Check out the keywords for similar videos. For example, if your song has a drum solo, you might want to check out what keywords other videos other songs with drum solos use as well.
5. Allow people to share your work. This sounds like a no-brainer, but many artists actually limit the sharing of their video. Let them embed your video on their blog and website if they want. That's how you go viral.
6. Encourage people to rate and review your video. Don't directly ask for a Like, since that's against Facebook's terms of service, but you can ask for comments or a rating.
7. Upload to other video sharing sites. Use OneLoad to post your video on all relevant video sites. It's the quickest and easiest way to do it, and you'd be surprised the number of people who might find it that wouldn't otherwise.
Keep the above tips in mind the next time you post a video on Facebook. They don't take much time but can make a big difference in the number of views that your video ultimately receives.