Musicians and music focused brands like MTV have always been popular on Instagram. Today the image based social network launched @music, a new account dedicated to "exploring music around the globe, from those who create it to the community around it."
@music is Instagram's first content vertical.
Updated at least 6 times a week, @music will chronicle music on Instagram. That includes "showing you a different side of artists you know and love, like Questlove (@questlove), and introducing you to up-and-coming talents like Tricot (@ikkyu193). "
@music will also highlight music photographers, album illustrators, instrument makers and, fans,; and invite community participation with a monthly music-themed hashtag.
"Music is a huge part of all of our lives here at Instagram. It’s a passion of ours, and we know it’s a passion of yours," wrote Instagram CEO Kevin Systrom.