As Madonna proved by releasing new music on virtually every new digital platform possible, modern music marketing is not just for the young. Now classic rockers Kansas teamed with Mobius yielding some impressive results.
The band Kansas has teamed up with mobile marketing specialist Möbius to promote the release of the band's forthcoming documentary, "Miracles Out Of Nowhere." Fans opted into the marketing program by texting pictures of the stage from Kansas concerts and in return, t hey receive exclusive video previews of the documentary and other updates about the band.
The documentary debuted at #37 on Album Chart, #61 on Top 200. Close to half of the documentary's pre-sale orders were acquired through Mobius.
"We are very pleased with the launch of Miracles Out Of Nowhere and the unique approach Möbius offered to directly reach KANSAS's most passionate fans," mentions Sony Legacy Marketing Specialist Will McKinney. Fans were also offered an exclusive opportunity to pre-order the documentary.