When Jay Z's TIDAL launched it promised exclusives from their 16 superstar artist-partners. Saturday, TIDAL delivered on its promise with an exclusive track from Beyonce. The only trouble is, you can also watch this exclusive on YouTube.
TIDAL delivered its first major exclusive on Friday - "Die With You," a new track written and performed by Beyonce. But within minutes of the exclusive release, fans had ripped it and plastered it across the internet, including on YouTube.
As of Monday morning this version has been viewed more than 330,000 times.
Does TIDAL encourage piracy?
This all leaves one wondering, does TIDAL - or any exclusive content - actually encourage piracy? After all, we've proven that in the digital age fans want, even expect, what they want when they want it.