Twitter Names New Head Of Music

Twitter has struggled to find a music strategy that both engages users and brings in revenue. That could change with the promotion of Twitter's UK head of entertainment to Director of Music based in the United States.

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Twitter UK's head of entertainment is jumping across the pond to take control of the social network's music strategy.  Sunili Singhvi has been named Twitter's Director of Music.  He announced the move in a tweet: 

Excited to say I'll be moving to the US in the Fall to become Director of Music for Twitter. Can't wait to get started.

— Sunil Singhvi (@illsun) April 27, 2015

His move also means that there's an opening for Head of Entertainment Partnerships, Twitter UK.

What can we expect from Singhvi?

Back in 2013, he shared his thoughts on building a fanbase on Twitter with the UK's Music Week:

Be authentic

“What the top seven accounts all have in common is that they are in the artist’s voice and they offer the fans that direct route to their idols they can’t get anywhere else. We see lots