Last week, Spotify added audio and video content from a wide variety of major media companies including NPR, MTV, Vice and The Nerdist. While seen as a preemptive move prior to next month's Apple/Beats music relaunch, there was also another reason that the music streamer added video.
Spotify users love video online.
According to data from GlobalWebIndex and crunched by Business Insider, 87% of Spotify users regularly watch video online. More than 60% streamed a full-length show last month and 1/3 of Spotify currently pay for Netflix or a similar video streaming service each month.