2 Years Ago Jimmy Iovine Was In Talks With AT&T To Launch Beats “Daisy” Music Service
Two years ago today we wrote about Beats co-founder Jimmy Iovine in talks with AT&T about a new subscription music service codenamed Daisy. He was late to streaming music, and needed a high level partner to succeed. Daisy launched as Beats Music; and a year later, he found the big dog he was looking for when Apple paid $3 billion for his Beats empire.
Last week Beats became the basis of Apple Music.
What a difference two years can make.
The original story:
Late To The Party, Iovine In Talks To Launch Beats Daisy Music Service With AT&T
It's not often that Interscope head and Beats co-founder Jimmy Iovine is late an important party. But when it comes to streaming music, Iovine and Beats' yet to launch Daisy subscription service is arriving after a long line of competitors. So before Daisy exits beta, Iovine is looking for a heavyweight partner. He may have found one in AT&T.