D.I.Y.

Average Spotify User Discovers 26 New Artists Every Month

Spotify-LogoAn official stat from Spotify buried in a press release announcing a partnership with SFX's Beatport and some basic math net a statistic that should make both independent artists and established record label executives smile.

Spotify-Logo

"Two billion times every month, our listeners discover an artist they’ve never heard of through a Spotify playlist" according to  Ken Parks, Chief Content Officer, Spotify. We already know that Spotify has 75 million users.

Therefore, on average, a Spotify user discovers 26+ new artists every month.

The math:

2 billion new artist discoveries per month 

÷ 75 million Spotify users

26.66 average new discoveries per user

Of course, discovery, retention and monetization are all different problems.  But the sheer number of new artists discovered each month – compared, for example, to an era of Top 40 radio – shows the potential of music streaming to revolutionize, not just how we listen to music, but what we listen to, as well.

MORE:  SFX's Beatport To Power Major EDM Hub On Spotify

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6 Comments

  1. So if Spotify has 26 million songs, the odds of my song being discovered is one in a million, or nearly the same as the odds of being hit by a lightning or dying from flesh eating bacteria. (Yes, I ran a search “statistical odds”. 🙂 )
    However, at its end, Spotify’s odds of being discovered by this is 1:1. So if I grokked this right, *I* should accept a laughable fraction of a cent for my music from Spotify in order for *Spotify* to be discovered, not me, so they can then go on pushing artists from labels like Sony who own Spotify? If there’s a mistake in my reasoning feel free to point it out.

  2. Yeah this is the kind of articles that are just propaganda for Spotify… I don’t think anyone on the planet will tell you they use Spotify to discover new music… Soundcloud, Bandcamp or new guys like Tradiio are at least viable solutions for us artists.

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