An official stat from Spotify buried in a press release announcing a partnership with SFX's Beatport and some basic math net a statistic that should make both independent artists and established record label executives smile.
"Two billion times every month, our listeners discover an artist they’ve never heard of through a Spotify playlist" according to Ken Parks, Chief Content Officer, Spotify. We already know that Spotify has 75 million users.
Therefore, on average, a Spotify user discovers 26+ new artists every month.
2 billion new artist discoveries per month
÷ 75 million Spotify users
26.66 average new discoveries per user
Of course, discovery, retention and monetization are all different problems. But the sheer number of new artists discovered each month - compared, for example, to an era of Top 40 radio - shows the potential of music streaming to revolutionize, not just how we listen to music, but what we listen to, as well.