How To Market Music To Millennials
In this episode of Music Biz Podcast, we talk with MaryLeigh Bliss, who is a Trends Editor and Strategic Consultant at Ypulse, a youth market research firm. We talk to Bliss about the millennial generation. Who are they? How do they listen to, discover and interact with music? How should indie artists and music companies market to them?
Music Business Podcast
Kyle Bylin is a user researcher at SoundHound Inc. and author of Promised Land: Youth Culture, Disruptive Startups, and the Social Music Revolution.