Global Digital Music Distributor ONErpm Adds Free Analytics, Logs 30% Month-On-Month 2015 Streaming Growth
[UPDATED] Increasingly, analytics are driving music industry decision making. But access to good data does not come easily. So global distributor ONErpm has built a one of a kind analytics dashboard for itsindie and d.i.y clients.
Global digital music and video distributor ONErpm has launched a suite of analytics tools that pulls data daily from the major digital music and social media platforms including Spotify, YouTube, Apple Music, Facebook, Twitter and Instagram. The tool is provided free to ONErpm's 27,000 artists, labels, and YouTube creators.
Within the analytics dashboard, artists and labels can track activity by album, YouTube channel, and country over specified time periods and chart Facebook, Twitter, and Instagram new page followers. ONErpm clients can now see can see how their social media strategy correlates with sales and streams. Additional features including more expansive social tracking to capture other types of engagement such as comments and shares will be added in the coming months.
ONErpm has seen a 30% growth in streaming revenue during each month of 2015. As the shift to streaming as the primary form of music and video consumption continues to accelerate, supplying an analytics tool to help creators make sense of their audience growth strategies on both social media and monetized content platforms was the next logical step for the marketing focused distribution company.
"Having an integrated and multi-platform strategy that revolves around audience growth is key to a creator's success in the era of streaming" Emmanuel Zunz, CEO and Founder of ONErpm told Hypebot. "These analytics help us and our clients make better sense of their audience across multiple platforms so that together, we can better tailor our marketing to drive revenue growth."