Live & Touring

The Revenue From A Single Taylor Swift Concert

1 (1)For those curious about how much an A-list superstar like Taylor Swift makes off a single concert, a recent performance at a publicly owned stadium offers a unique look at such an event's revenue breakdown.


Guest Post by Bobby Owsinski on Music 3.0

If you ever wondered where the money goes when an A-list artist gives a concert, the Tampa Bay Times laid it out pretty well.

4 (1)Most of the time the income and expenses for a concert are hidden, but in this case the venue (Raymond James Stadium) is publicly owned and operated so most of the data is readily available.

This is financially what happened during a Halloween concert given at the venue by Taylor Swift:

  • The show was a sellout at 56,987. Swift received 100% of the ticket sales, which initially amounted to almost $4 million, including a $2.75 million guarantee.
  • But there's some intrigue here, as at the last minute Swift's production company became the concert promoter, which means she may see even more money in the end since the final income from tickets was actually more like $5.8 million.
  • $843,947 of that was split between the Tampa Bay Sports Authority and Tampa Bay Buccaneers football team.
  • Merchandise sales brought in $40,784 (which sounds low to me).
  • Food and drink sales amounted to another $244,626.
  • Parking is always a big money maker at concerts and this one was no exception at $127,798.

So the concert brought in about $6.2 million and Taylor Swift kept over $4 million of it, which just goes to show how much money is generated by an A-list artist on the road.

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  1. The revenue listed as brought in by merchandise was likely only the VENUE’S take. My guess is that it was something like a 95/5 split in Taylor’s favor – and that she likely made closer to $800,000.

  2. But those numbers don’t mean much if we don’t know what were their cost/expenses. They could even end up in the red ( although i highly doubt this was the case )

  3. Thank you for sharing this information. So after the money she takes away she would have to pay for her agent, ticket fees, recoup production costs, marketing?.

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