Extra Perks That Entice CD Buyers [INFOGRAPHIC]

Wanted CD ExtrasWhen it comes to the buying habits of music consumers, throwing in some extra perks with your album can up the chances of a fan being willing to purchase a copy, whether it's exclusive tracks, membership in a fan community, or just some especially cool album art.


Guest Post by Bobby Owsinski on Music 3.0

Everyone knows that if you're music doesn't connect, then nothing else matters, but a British study (which I also quoted yesterday) has found that certain extras offered with CDs really make a difference when it comes to making a sale.

As this chart below shows, there are various extras that streaming listeners take into account before purchasing a CD, including (in order of importance):

  • Exclusive tracks not found anywhere else
  • Making the disc a limited edition (i.e. #59 of 500)
  • Cover artwork designed by the artist
  • Priority booking of gig or concert tickets
  • Discounted or bundled merch
  • Exclusive access to online content
  • Membership in a fan community

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