Illustrating just how pervasive streaming music has become, a new study shows that 68% of smartphone users listen to an average of 45 minutes of streaming music daily. By comparison, 71% watch video daily on their smartphones, but only for an average of 24 minutes.
According to a new Parks Associates study, digital media usage varies based on OS brand and carrier. iPhone users consume more media than Android and other operating systems. T-Mobile and Sprint customers have the highest incidence of daily music consumption among U.S. carriers - over 75% of subscribers for T-Mobile or Sprint listen to streaming music daily, versus 66% of Verizon users.
“Currently Amazon Prime Music is the most popular paid music subscription service among U.S. broadband households, thanks to its inclusion in Amazon Prime, but the streaming music war has intensified as the large connected entertainment companies are driving to consolidate their offerings,” said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. “Apple launched Apple Music, and Google is consolidating its music offerings across its Play content store and YouTube platform. Consumers are getting more music options as the competition for users escalates.”