Bandsintown Adds Free Direct To Fan Messaging, Passes 23M Users
New Bandsintown stats tout 23 million users. That's up 8 million from last year in a competitive sector that includes Songkick, BandPage, ReverbNation and others helping to spread concert dates across the web. Today, Bandsintown added a promising tool to their concert marketing toolkit – free direct artist to fan messaging.
Artists that can now send free custom messages to fans that are following them on concert tracker Bandsintown. The messages, viewed in the app’s activity feed, can update fans on almost anything – new music, concerts, etc.
Thanks to a new widget, fans can also now Track (follow) artists on Bandsintown with one click directly through artists’ website much like a Facebook Like or Twitter Follow. [Artists grab the code here.] This is all in addition to a recently launched activity feed, where app users can see just-announced concerts and what their friends are planning to attend.
23 million music fans and 340K touring artists use Bandsintown
"In the age of all things digital, social networks are the communities where artists and fans make meaningful connections," said Fabrice Sergent, CEO of Bandsintown. "Through our newly released tools, Bandsintown joins Facebook, Twitter, and Instagram as one of the largest platforms for artists to take control of their own destiny, build their brand, and promote their events—reaching 23 million concertgoers who live to see them live."
“We're excited at the possibility of directly reaching our core fans who have shown an active interest in attending shows,” said Arielle Rubin, Digital Media Director of Mick Management. “Through Bandsintown’s platform, we'll be able to achieve this with the ability to message the Trackers we've developed over the years. As we’re planning out the next year for many of our artists such as Ray LaMontagne and WALK THE MOON, we’re thrilled that Bandsintown is making it easier to grow our Tracker count and further connect directly with fans.”