For artists looking to market to the Gen Z demographic, a new study by Fluent has revealed some interesting numbers around this particular group's social media habits and and how it effects their lifestyle in general.
Guest Post by Bobby Owsinski on Music 3.0
Gen Z is coming of age and they have a whole different take on communication than the generations before. Gen Z is generally defined with birth years ranging from the mid or late 1990s through the early 2010s or starting from the early 2000s.
A study by the college marketing insights agency Fluent examined the online active of Gen Zers and found a number of interesting points.
- Facebook is still the top network for many users. 51% use the platform for keeping in touch with high school friends and family, while 39% used it for keeping in touch with college friends. Gen Zers like the fact that the platform keeps on top of new technical trends like messaging and video.
- Snapchat and Instagram were used to keep in touch with closer friends, particularly at college. 34 and 35% used Snapchat and Instagram several times a day.
- They spend their time online looking for content rather than social interaction.
- 24% sample new apps every month.
- YouTube is a major destination with 80% of respondents.
- That said, Facebook has become a major video destination as well for 79% of respondents.
- 32% watched at least 1 hour of video a day, 30% watched 2 hours a day, and 21% watched 3 hours a day.
- They cannot live without the following brands in order of popularity: Apple, Samsung, Google, Netflix, YouTube.
Notice that Twitter isn't a part of the social mix. This goes to show that pictures and video are a big part of the Gen Z lifestyle, so if you're fan base is in this demographic, this is something to strongly consider in future marketing campaigns.