More than simply a vehicle for music sales an artist's website can (and should) act as a funnel for fan connections. Here we look at how this can be done in such a way that you're engaging fans at all different levels.
In this new post to MusicThinkTank, Dave Kusek looks at how artist can set up their website in such a way as to attract all levels of fans, all the while moving them towards superfandom.
"Alright, now that we have your content figured out, let’s quickly go through each step of your website funnel so you can see how fans travel through your site’s content and move up the ladder towards superfans.
Social is at the top. This is where you gather your community around your music and start linking them to your website. Think of your social interactions the start of a conversation - you start the relationship, you get them interested, and you link to your website or your blog to find out more."