Image Matters: Making Every Gig Memorable

2Although performing in a band should, of course, be all about the music, there's no denying that the visuals are also of great importance. Here we look at some interesting ways that bands and artists can start to cultivate a unique onstage image.


In this recent piece from MusicThinkTank, Rachelle Wilber provides some suggestions on how performers can create an original and memorable image for themselves when performing on stage, whether it's working from a specific color pallet, or creating custom uniforms to wear during shows.

"Music is inherently theatrical. Some musicians enjoy leaning into this theatricality by wearing clothing that they don’t otherwise get to wear very often. You might decide to wear suits and fancy gowns, or you could dress up in an elaborate vintage theme. Treat your clothing like a costume and your musical persona as a character."

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