How To Build A Content Marketing Strategy As An Artist, Band, Or DJ
In addition to actually having content, it's important for artists to develop an effective content marketing strategy, as it helps them to build relationships both with their fans, and with others operating within the music industry.
In this article lifted from MusicThinkTank, Marcella Smeele looks at how performers in the music industry, whether they're an artist, band, or DJ, can build a successful content marketing strategy.
"The content needs to be frequently updated. It’s not something you can do one time and then it’s finished. Sometimes artists forget [this]. You need to be aware of the content your putting out, but also think about the frequencies of your updates (day, time). The interaction with your target audiences is also part of the Content Market Strategy."