New York Times Subscribers Now Get Free Spotify Premium
On-demand music streamers are all pretty much stuck charging $/€/£ 9.99 – much to there detriment, according to MIDiA's Mark Mulligan. So to attract new customers, they are constantly experimenting with. Continue reading
5-Step Guide For Facebook Marketing Beginners
Like it or not, being a full time musician means that music is your business, and being able to advertise is critical to that business being a success. Here we guide. Continue reading
How To Maximize The Value Of Music In A Commercial
The perfect mix of brand messaging and a well chosen piece of music can result in powerful advertisement that potential customers can connect with. It can also provide significant value. Continue reading
Plagiarism Or Inspiration? It’s A Fine Line
By this time, we have grown accustomed to some degree of familiarity in the music we hear, particularly as sampling and covering songs continues to be a popular and ever-easier. Continue reading
For Continued Growth, Music Streaming Needs Product & Pricing Innovation [MARK MULLIGAN]
Issues with pricing are nothing new in the streaming economy. Although $9.99 remains something of a standard, many companies are working to ease customers in with steeper discounts, with the. Continue reading
Lonnie Is Like Tom Brady And The Music Industry Needs More of Him [KOSHA DILLZ]
Tom Brady's incredible come from behind Superbowl victory this week should serve as an inspiration for us all, particualrly those ready to give up their hopes of "making it" in. Continue reading
Drake, Bowie Top IFPI Global Top Selling Artists Of 2016
Drake was the world’s best-selling recording artist of 2016 according to the IFPI , driven by the success of his fourth album, Views, which was released last year. Drake is. Continue reading
New Music: Local vs. National Releases
After sinking a massive amount of time and energy into crafting an album, it can be tempting to rush out and dump it on the market, but releasing new music. Continue reading
What Happens When Drake Brings You On Stage, A SoundCloud Success Story and More
A new London Rapper gets a sweet, sweet Drake boost, a new Latin artist takes the salsa community by storm, a developing SoundCloud success story and much more bubbling up. Continue reading
