Walk Off The Earth Gained 636 Million Views With Low Budget Videos: Here’s How

Walk Off The Earth acheived the marketing dream of many, creating compelling low budget videos and uploading them for consumption by what grew into an army of fans. In this. Continue reading

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Taylor Swift Preps Plan To Offer Fans Music Streaming, But On Her Own Terms

Taylor Swift is planning to launch her own streaming music service, reports DMZ, citing filed documents. But we read the available evidence differently than the celebrity gossip site, though we. Continue reading

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Take Your Followers On The Road Using YouTube Live

With live video expected to soon occupy 5% of mobile video traffic in the coming five years, it is of little surprise that YouTube is getting their foot in the. Continue reading

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More Immigration Confusion As Italian Band Denied Entry To US

Italian banned Soviet Soviet was recently barred from entering the US and forced to fly back home an event which, following as it does on the heels of SXSW's performance. Continue reading

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Tunecore Exec Joe Cuello Joins Musician, Celebrity App Maker EscapeX

Musician and celebrity mobile app maker EscapeX, has appointed Joe Cuello to the position of General Manager.  A former MTV staffer, Cuello joins the company from a stint at Tunecore, where. Continue reading

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Zappa vs Zappa: Family Legal Struggles Threaten Father’s Musical Legacy

The children of the late, great Frank Zappa have come to legal blows over their father's legacy. Diva and Ahmet Zappa, who run the Zappa estate, have filed a lawsuit. Continue reading

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Why You Aren’t Getting What You Want From The Music Business

In the music industry, finding success in the requires hard work,  determination and, many believe,  a certain amount of good old fashioned luck. Others feel the latter is simply the. Continue reading

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Ticketmaster Expands ‘Verified Fan’ Program To Combat Bots, Ticket Scalping

Live Nation's ticketing division Ticketmaster has rolled out an expanded version of their “Verified Fan” program in an effort to combat ticket scalping.

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THU. BRIEF: #SXSW Updates • EscapeX Adds Tunecore Exec • Napster + Giphy • Youth Abandon Radio • More

THURSDAY 3.16.17 Music Business News From Around The Web Am I wrong, or is the less big news – aside from visa issues – emanating from SXSW this year? Updated. Continue reading

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Best Time, Frequency For Sending Your Event Emails

An oldie but a goodie, email remains one of the most effective and powerful tools in your event promotion toolkit, but to optimize its effectiveness, one must plan for the. Continue reading

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