Chance The Rapper built his hugely successful career outside of the major label system. And while a few critics see his lucrative one-off deal with Apple Music as a sellout, what the rapper has done with his platform and his money are undeniably independent.
Meanwhile at Chance The Rapper's tour... pic.twitter.com/VHbu1TclKI— RESPECT. MAGAZINE (@RESPECTMAG) April 25, 2017
Now out on tour, Chance The Rapper is taking his very vocal disdain for the record industry to new heights.
On a screen while Chance and his band perform are a series of unflattering takeoffs on record label names and logos. Atlantic Records becomes “A Titanic” Records, Aftermath Entertainment is renamed “Can’t Do Math Entertainment” and Def Jam Recordings is now “Don’t Join Recordings.”