How To Convert More Interested Fans Into Attendees Using Bandsintown

In this day and age, music fans expect to receive information about tours and shows, not to have to seek it out. Here we explore how artists can use Bandsintown in conjunction with streaming services to encourage fans to purchase tickets to their next show.

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Guest post by Dana Tom of Eventbrite

Picture a potential ticket-buyer for your next show. She’s listening to a band on Spotify during her morning commute. She gets a notification that the band is playing in her neighborhood next month — and she buys tickets to the show before she even steps off the subway.

This is the world we live in, according to Bandsintown’s CEO, Julien Mitelberg. “Today, people expect to hear about concerts by receiving information,” he says, “not going to look for it.”

What does this mean for venues and artists? It means that to reach fans, especially new ones, you need to get in front of them where they spend the most time online — like on Bandsintown, where over 30 million registered fans hunt for shows and tickets. You’ll not only reach more music fans, but you’ll also sell more tickets by giving them the seamless buying experience they’ve come to expect.

Thanks to a new partnership between Eventbrite and Bandsintown, you can do just that. Here’s how:

Reach more interested fans with powerful event discovery

Many venues and artists know that it’s not enough to reach more fans online. To make the most of your marketing budget, you have to reach interested fans. That’s why concert discovery apps often make event recommendations based on a fan’s taste in music.

Music fans can sync their Bandsintown account with their Spotify, Apple Music, and Soundcloud accounts. This enables the app to recommend upcoming shows based on their listening habits. Fans can receive notifications when a relevant artist posts nearby tour dates or when a friend RSVPs to a show they might enjoy.

“Over 50% of our concert-goers frequently go to see artists they had never heard of before they discovered them on Bandsintown,” says Fabrice Sergent, Managing Partner at Bandsintown. “This makes Bandsintown a fertile discovery ground for Eventbrite’s event creators.”

And when you publish to Eventbrite, your music event is automatically distributed on Bandsintown — no extra effort required.

Make it easy for fans to buy and access tickets

In three simple steps, fans can find and purchase tickets to concerts sold on Eventbrite, without ever leaving the Bandsintown app. This new, end-to-end checkout eliminates the redirect to your ticketing page, which can help you drastically increase your sales. Why? Because each additional step in a purchase flow can result in a 10% decrease in transactions.

If your event qualifies, Bandsintown will automatically enable this checkout on your listing. It’s an easy (and free) way to sell more tickets on the world’s largest concert discovery app.

For the first time ever, fans can also retrieve their Eventbrite tickets in the Bandsintown app, making event entry easier for them — and your door staff. By delighting fans before they even walk through your door, you encourage them to endorse your brand and return next time with their friends.

Check out the Help Center to learn more about Eventbrite’s distribution partners, including Bandsintown and Facebook. If you want give your Bandsintown listing a boost, create a custom email campaign to send to your most likely fans through our Bandsintown Promoter app.

Want to learn about how you can sell more by letting event-goers buy tickets where they already spend time online? Check out this eBook on How Distributed Commerce is Transforming the Ticketing Industry, or read about our partnership with Facebook.

Eventbrite events are eligible to sell tickets directly on Bandsintown if they take place in the U.S., Canada, Europe, or Australia.

Dana is a Product Marketing Specialist, who strives to write about Eventbrite's coolest products using as few em dashes as possible. She firmly believes two things in life: Spam is a national treasure and Star Wars' Han Solo shot first.